| From 1940 onwards there has been a decline in vegetable consumption and an increase in fruit consumption (1) and the COMA Committee noted a reduction in consumption of traditional vegetables such as fresh potato,swede, parsnip, and sprouts in favour of frozen vegetables and salads and increases in citrus fruits and fruit juices (2).
These trends are evident from the National Food Surveys ( 1989-1999) with fresh vegetable consumption 4% lower , frozen potato products 40% higher and a 17% rise in fresh fruit compared with 10 years ago (3).
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